We vow to leave no stone unturned in order to remain at the forefront of international jewelry  design. Accomplishing what we set out to do requires that we be as exclusive and select as the  luxury sector we cater for. Thus, in our quest to conquer world markets and increase brand visibility,  we limit ourselves to a few select locations only. By the same token, we restrict the production of  our jewelry to equally exclusive limited editions. 

In our unwavering pursuit of excellence, we insist on using nothing but the very finest metals and  gemstones. The resulting product is of exceptional quality, and when coupled with unequalled  service, enables us to attract a growing clientele of the most select kind.

Edmond Avakian

Edmond Avakian brings more than three decades of experience to his role as the founder of Avakian, where he oversees the company’s creative and strategic direction. Possessing a deep commitment to quality and aesthetics, Edmond strives for perfection in every aspect of his work. His artistry is reflected in both the finely crafted pieces he creates, as well as the ambiance of his boutiques. Having completed his education at the University of California at Berkeley, he joined the family jewelry business in 1976, with a plan to turn the family workshop into an International Household name. In 1984, the company was relocated to Geneva, Switzerland, the hub for luxury jewelry and watches. 

Dedicated to maintaining a memorable brand, Edmond has developed a line of elegant jewelry and unique masterpieces, some of which are inspiRed by his engineering background. Each collection comes in a unique combination of colors, congruent with Avakian’s daring style. Today, Avakian is the trusted jeweler to some of the world’s leading dignitaries, Royal Families and celebrities.


Avakian enters the world of Fine Jewellery

Avakian sets its first footprints in the world of Fine Jewellery with a view for global expansion.


Geneva – From Rue de la Fontaine to Noga Hilton Hotel

Avakian’s first boutique opens on Geneva’s Rue de la Fontaine, moving to the NogaHilton hotel the following year


Geneva – Birth of The Timepiece

Avakian introduces its first watch collection, Tzarina, named after the Russian word for princess


London Meets Avakian

Avakian’s first London boutique opens in the Hyatt Carlton Tower Hotel, Knightsbridge



Avakian opens a store on London’s Sloane Street.


London – Welcomes Haig Avakian

Avakian becomes a third generation family business, when Haig Avakian joins the company


Avakian Does Moscow

Avakian opens a boutique in Moscow’s Ararat Park Hyatt. Avakian exhibits at Moscow’s first World Fine Art Fair


Geneva – Welcomes Corinne Avakian

Corinne Avakian joins the company


Worldwide – The Timepiece Expands

Avakian introduces its first men’s watch, Concept 1


Cannes – Avakian Walks the Red Carpet

Avakian debuts at the Cannes Film Festival, dressing A-list celebrities in its one-of-a-kind masterpieces


Avakian shines in Cannes for a third year in a row

Avakian celebrates 3rd year participation at the 68th Cannes Film Festival


Avakian revisits Moscow

Avakian relocates its boutiques to the opulent Ritz Carlton Hotel in Moscow and showcases the brand’s store Concept


Avakian rekindles its love affair with Geneva

Avakian relaunches its boutique on the famed Rue du Rhone in Geneva with the brand’s sleek store Concept


Worldwide – Time Doesn’t Stop

Avakian launches new ladies watch, the Lady Concept


Avakian Redefines Art Deco

Avakian pays homage to Old Hollywood with the launch of the Gatsby Collection