We vow to leave no stone unturned in order to remain at the forefront of international jewelry design. Accomplishing what we set out to do requires that we be as exclusive and select as the luxury sector we cater for. Thus, in our quest to conquer world markets and increase brand visibility, we limit ourselves to a few select locations only. By the same token, we restrict the production of our jewelry to equally exclusive limited editions.
In our unwavering pursuit of excellence, we insist on using nothing but the very finest metals and gemstones. The resulting product is of exceptional quality, and when coupled with unequalled service, enables us to attract a growing clientele of the most select kind.
Edmond Avakian
Edmond Avakian brings more than three decades of experience to his role as the founder of Avakian, where he oversees the company’s creative and strategic direction. Possessing a deep commitment to quality and aesthetics, Edmond strives for perfection in every aspect of his work. His artistry is reflected in both the finely crafted pieces he creates, as well as the ambiance of his boutiques. Having completed his education at the University of California at Berkeley, he joined the family jewelry business in 1976, with a plan to turn the family workshop into an International Household name. In 1984, the company was relocated to Geneva, Switzerland, the hub for luxury jewelry and watches.
Dedicated to maintaining a memorable brand, Edmond has developed a line of elegant jewelry and unique masterpieces, some of which are inspiRed by his engineering background. Each collection comes in a unique combination of colors, congruent with Avakian’s daring style. Today, Avakian is the trusted jeweler to some of the world’s leading dignitaries, Royal Families and celebrities.
1969
Avakian enters the world of Fine Jewellery
Avakian sets its first footprints in the world of Fine Jewellery with a view for global expansion.
1985
Geneva – From Rue de la Fontaine to Noga Hilton Hotel
Avakian’s first boutique opens on Geneva’s Rue de la Fontaine, moving to the NogaHilton hotel the following year
1998
Geneva – Birth of The Timepiece
Avakian introduces its first watch collection, Tzarina, named after the Russian word for princess
1999
London Meets Avakian
Avakian’s first London boutique opens in the Hyatt Carlton Tower Hotel, Knightsbridge
2000
London
Avakian opens a store on London’s Sloane Street.
2002
London – Welcomes Haig Avakian
Avakian becomes a third generation family business, when Haig Avakian joins the company
2003
Avakian Does Moscow
Avakian opens a boutique in Moscow’s Ararat Park Hyatt. Avakian exhibits at Moscow’s first World Fine Art Fair
2006
Geneva – Welcomes Corinne Avakian
Corinne Avakian joins the company
2009
Worldwide – The Timepiece Expands
Avakian introduces its first men’s watch, Concept 1
2012
Cannes – Avakian Walks the Red Carpet
Avakian debuts at the Cannes Film Festival, dressing A-list celebrities in its one-of-a-kind masterpieces
2013
Avakian shines in Cannes for a third year in a row
Avakian celebrates 3rd year participation at the 68th Cannes Film Festival
2015
Avakian revisits Moscow
Avakian relocates its boutiques to the opulent Ritz Carlton Hotel in Moscow and showcases the brand’s store Concept
2015
Avakian rekindles its love affair with Geneva
Avakian relaunches its boutique on the famed Rue du Rhone in Geneva with the brand’s sleek store Concept
2017
Worldwide – Time Doesn’t Stop
Avakian launches new ladies watch, the Lady Concept
2017
Avakian Redefines Art Deco
Avakian pays homage to Old Hollywood with the launch of the Gatsby Collection
