OUR MISSION AND
VISION ARE ONE
and THE SAME
We vow to leave no stone unturned in order to remain at the forefront of international jewelry design. Accomplishing what we set out to do requires that we be as exclusive and select as the luxury sector we cater for. Thus, in our quest to conquer world markets and increase brand visibility, we limit ourselves to a few select locations only. By the same token, we restrict the production of our jewelry to equally exclusive limited editions.
In our unwavering pursuit of excellence, we insist on using nothing but the very finest metals and gemstones. The resulting product is of exceptional quality, and when coupled with unequalled service, enables us to attract a growing clientele of the most select kind.
Edmond Avakian brings more than three decades of experience to his role as the founder of Avakian, where he oversees the company’s creative and strategic direction. Possessing a deep commitment to quality and aesthetics, Edmond strives for perfection in every aspect of his work. His artistry is reflected in both the finely crafted pieces he creates, as well as the ambiance of his boutiques. Having completed his education at the University of California at Berkeley, he joined the family jewelry business in 1976, with a plan to turn the family workshop into an International Household name. In 1984, the company was relocated to Geneva, Switzerland, the hub for luxury jewelry and watches.
Dedicated to maintaining a memorable brand, Edmond has developed a line of elegant jewelry and unique masterpieces, some of which are inspired by his engineering background. Each collection comes in a unique combination of colors, congruent with Avakian's daring style. Today, Avakian is the trusted jeweler to some of the world's leading dignitaries, Royal Families and celebrities.
Corinne Avakian joined the business in 2006. Based in Geneva, she focuses on expanding the Avakian collections and is responsible for global communications. Corinne has a BA in economics from Geneva University, a diploma in finance from the London School of Economics and a diploma from the Gemmological Institute of America in London.
Equipped with a degree in economics from University College London, a diploma from the HRD Institute in Antwerp and training in gemmology, Haig Avakian handles the group's client and press relations. He divides his time between stores in Europe and the United States in an effort to develop the company's operations. Haig has already played an important part in winning over a number of celebrities, who have consequently become devotees of the brand. He has also had a hand in the concept and design of Avakian's first watch for men, Concept 1, in addition to heading the company's diamond sourcing division.
Geneva - From Rue de la Fontaine to Noga Hilton Hotel
Avakian’s first boutique opens on Geneva’s Rue de la Fontaine, moving to the Noga Hilton hotel the following year1985
Geneva - Birth of The Timepiece
Avakian introduces its first watch collection, Tzarina, named after the Russian word for princess
London Meets Avakian
Avakian’s first London boutique opens in the Hyatt Carlton Tower Hotel, Knightsbridge1999
Avakian opens a store on London’s Sloane Street.
London - Welcomes Haig Avakian
Avakian becomes a third generation family business, when Haig Avakian joins the company2002
Avakian Does Moscow
Avakian opens a boutique in Moscow’s Ararat Park Hyatt. Avakian exhibits at Moscow’s first World Fine Art Fair
Geneva - Welcomes Corinne Avakian
Corinne Avakian joins the company2006
Avakian Takes Beverly Hills
Avakian opens at the legendary Beverly Wilshire Four Seasons
Worldwide - The Timepiece Expands
Avakian introduces its first men’s watch, Concept 12009
New York - Avakian Dares New York
Avakian opens a boutique at New York’s Four Seasons Hotel
Cannes - Avakian Walks the Red Carpet
Avakian debuts at the Cannes Film Festival, dressing A-list celebrities in its one-of-a-kind masterpieces2012
London - Turning Stones into Sponsorships
Avakian launches 3 year competition sponsorship programme with world-class Central Saint Martins School of Art and Design
Avakian puts Monaco on calendar
Avakian starts its annual summer exhibition in the heart of Monte- Carlo in the prestigious Hotel Hermitage2013
Worldwide - Time Doesn't Stop
Avakian set to launch new ladies watch, the Lady Concept
Monaco – Avakian Sails to Monaco
Avakian becomes one of the leading co-sponsors for the highly anticipated Monaco Yacht Show2014
Avakian shines in Cannes for a third year in a row
Avakian celebrates 3rd year participation at the 68th Cannes Film Festival
Avakian revisits Moscow
Avakian relocates its boutiques to the opulent Ritz Carlton Hotel in Moscow and showcases the brand's store concept2015
Avakian rekindles its love affair with Geneva
Avakian relaunches its boutique on the famed Rue du Rhone in Geneva with the brand's sleek store concept
Avakian dazzles at the 69th Cannes Film Festival
Avakian highlights some its latest High Jewellery Collection at the 69th Cannes Film Festival2016