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We vow to leave no stone unturned in order to remain at the forefront of international jewelry  design. Accomplishing what we set out to do requires that we be as exclusive and select as the  luxury sector we cater for. Thus, in our quest to conquer world markets and increase brand visibility,  we limit ourselves to a few select locations only. By the same token, we restrict the production of  our jewelry to equally exclusive limited editions. 

In our unwavering pursuit of excellence, we insist on using nothing but the very finest metals and  gemstones. The resulting product is of exceptional quality, and when coupled with unequalled  service, enables us to attract a growing clientele of the most select kind.


Edmond Avakian

Edmond Avakian brings more than three decades of experience to his role as the founder of Avakian, where he oversees the company’s creative and strategic direction. Possessing a deep commitment to quality and aesthetics, Edmond strives for perfection in every aspect of his work. His artistry is reflected in both the finely crafted pieces he creates, as well as the ambiance of his boutiques. Having completed his education at the University of California at Berkeley, he joined the family jewelry business in 1976, with a plan to turn the family workshop into an International Household name. In 1984, the company was relocated to Geneva, Switzerland, the hub for luxury jewelry and watches. 

Dedicated to maintaining a memorable brand, Edmond has developed a line of elegant jewelry and unique masterpieces, some of which are inspired by his engineering background. Each collection comes in a unique combination of colors, congruent with Avakian's daring style. Today, Avakian is the trusted jeweler to some of the world's leading dignitaries, Royal Families and celebrities.

Corinne Avakian

Corinne Avakian joined the business in 2006. Based in Geneva, she focuses on expanding the Avakian  collections and is responsible for global communications. Corinne has a BA in economics from Geneva University, a diploma in finance from the London School of Economics and a diploma from the Gemmological Institute of America in London.

Haig Avakian

Equipped with a degree in economics from University College London, a diploma from the HRD Institute in Antwerp and training in gemmology, Haig Avakian handles the group's client and press relations. He divides his time between stores in Europe and the United States in an effort to develop the  company's operations. Haig has already played an important part in winning over a number of celebrities, who have consequently become devotees of the brand. He has also had a hand in the concept and design of Avakian's first watch for men, Concept 1, in addition to heading the company's diamond sourcing division.




    Avakian enters the world of Fine Jewellery

    Avakian sets its first footprints in the world of Fine Jewellery with a view for global expansion.  

  • Geneva - From Rue de la Fontaine to Noga Hilton Hotel

    Avakian’s first boutique opens on Geneva’s Rue de la Fontaine, moving to the Noga  Hilton hotel the following year


    Geneva - Birth of The Timepiece

    Avakian introduces its first watch collection, Tzarina, named after the Russian word for princess

  • London Meets Avakian

    Avakian’s first London boutique opens in the Hyatt Carlton Tower Hotel, Knightsbridge



    Avakian opens a store on London’s Sloane Street.

  • London - Welcomes Haig Avakian

    Avakian becomes a third generation family business, when Haig Avakian joins the company


    Avakian Does Moscow

    Avakian opens a boutique in Moscow’s Ararat Park Hyatt. Avakian exhibits at Moscow’s first World Fine Art Fair

  • Geneva - Welcomes Corinne Avakian

    Corinne Avakian joins the company

  • Worldwide - The Timepiece Expands

    Avakian introduces its first men’s watch, Concept 1

  • Cannes - Avakian Walks the Red Carpet

    Avakian debuts at the Cannes Film Festival, dressing A-list celebrities in its one-of-a-kind masterpieces 


    London - Turning Stones into Sponsorships

    Avakian launches 3 year competition sponsorship program with world-class Central Saint Martins School of Art and Design

  • Avakian puts Monaco on calendar

    Avakian starts its annual summer exhibition in the heart of Monte- Carlo in the prestigious Hotel Hermitage

  • Monaco – Avakian Sails to Monaco

    Avakian becomes one of the leading co-sponsors for the highly anticipated Monaco Yacht Show


    Avakian shines in Cannes for a third year in a row

    Avakian celebrates 3rd year participation at the 68th Cannes Film Festival

  • Avakian revisits Moscow

    Avakian relocates its boutiques to the opulent Ritz Carlton Hotel in Moscow and showcases the brand's store concept


    Avakian rekindles its love affair with Geneva

    Avakian relaunches its boutique on the famed Rue du Rhone in Geneva with the brand's sleek store concept 

  • Avakian dazzles at the 69th Cannes Film Festival

    Avakian highlights some its latest High Jewellery Collection at the 69th Cannes Film Festival 


    Worldwide - Time Doesn't Stop

    Avakian launches new ladies watch, the Lady Concept

  • Cannes - A love affair during the 70th Cannes Film Festival

    Avakian celebrates its love affair with Cannes at the 70th Cannes Film Festival where it presents its latest High Jewellery creations.

    Cannes - A love affair during the 70th Cannes Film Festival



    Avakian redefines Art Deco

    Avakian pays homage to Old Hollywood with the launch of the Gatsby Collection

  • Avakian steals the show during the 71st Cannes Film Festival

    Helen Miren graces the Red Carpet with Avakian High Jewellery during the 71st Cannes Film Festival


    High Jewellery in Mysterious ways

    Avakian launches its latest “La Mysterieuse” Collection where it reaffirms its love for playful creations